YouTube Appoints a New CEO and Sets Out for Web3 Integrations
YouTube announced that its new chief executive officer will take a step back from her role of CEO. Wojcicki shared that she has been with Google 25 years, and YouTube almost a decade. Neal Mohan, who was appointed Chief Product Officer of YouTube in 2015, will be the new SVP and CEO of the platform.
Wojcicki shared that YouTube’s greatest opportunities lie ahead with all the work we’re doing in Shorts, streaming and subscriptions, along with the promises made by AI.
The platform’s legacy can be seen and felt in the introduction and implementation of a revenue sharing model for creators. She also helped to design the platform’s new user experience and a suite of products. These include Shorts, YouTube Music and YouTube Live. Wojcicki will continue to be an advisor to Alphabet, Google’s parent company. CryptoDaily covered the YouTube’s efforts to integrate NFT and Web3 in January 2022. This was done by Neal Mohan, who was then heading the platform’s product- and UX department. Wojcicki stated that Web3 and crypto technology stacks had “highlighted an previously unimaginable opportunity for creators to grow the connection between creators, their fans” through “crypto, notfungible tokens” (NFTs) and “decentralized autonomous organizations (DAOs).
Mohan said that the integrations were possible because of the “incredible age of change” and innovation.
MKBHD, a tech content creator, heavily criticized Mohan for removing the video dislike button from YouTube. YouTube’s leadership has seen the integration of metaverse-based content experiences and content tokenization via NFTs (nonfungible tokens) under Mohan.
Web3 also offers new opportunities for creators. We believe that new technologies such as blockchain and NFTs will allow creators to develop deeper relationships with their fans. Mohan stated that they will be able to work together on new projects and make more money in ways never before possible.
YouTube’s parent company Google sees Mohan’s focus on NFTs and Web3 as a strategic move to stay ahead of the Web3 curve. Mohan will likely be the CEO of Web3 and that the platform’s product offerings and integrations can develop faster. However, this could also be a problem for the platform if it becomes too dependent on the central aspects of how it delivers its content. AWS and Google Cloud Infrastructure are heavily centralized. YouTube must reconsider its relationship to the infrastructures and systems it depends on if it is to commit to Web3 and decentralization. It is not intended to be used or offered as legal, tax or investment, financial or other advice. These opinions are solely the author’s and do not reflect or represent CryptoDaily’s position on the subject. The author does not hold any stakes in any of these digital assets or securities and does not hold any tokens or cryptocurrency.